Mystery can be an amazing inspiration for telling and keeping stories. When J.J. Abrams’ spoke at TED, he talked about how mystery drives his interests – AND his storytelling.
The thing is that [the unopened box] represents infinite possibility. It represents hope. It represents potential … And I realize that mystery is the catalyst for imagination.
J.J.Abrams, TED Talk -The Mystery Box
This is one of the most popular of the many talks on storytelling from speakers at TED is included in the talks identified in this article: